Great for rescue kits, especially Z-drag kits. Also good for attachment of accessories to your boat and/or frame. Lots of general purposes, as well. At Strapworks.com we carry a nice variety of color in our cord. Some of the cord comes with a "tracer". A tracer is typically one or two different colors weaved in with the main color of cord.  For example; we have a powder blue cord with a red and dark blue tracer (see picture).